Alina Godz
Founder & Licensed Esthetician at Facials Bar · La Jolla, CA · 2,000+ facials performed
Let's get this out of the way: facials aren't just for women. In fact, men's skin has specific characteristics that make professional treatments not just beneficial — but arguably more necessary than for women.
At Facials Bar in La Jolla, about 30% of our clients are men. And that number is growing fast. Here's why men are getting facials in 2026, and which treatments deliver the best results for men's skin.
Why Men's Skin Needs Professional Care
Men's skin is fundamentally different from women's. Understanding these differences explains why a dedicated skincare approach matters:
20% Thicker Skin — Men's skin is significantly thicker due to higher collagen density. This means deeper exfoliation is needed to achieve the same level of cell turnover that women get with lighter treatments.
4x More Oil Production — Testosterone drives higher sebaceous gland activity. More oil means more clogged pores, more blackheads, and a greater need for professional deep cleansing.
Daily Shaving Damage — Shaving creates micro-tears in the skin barrier, leading to irritation, ingrown hairs, and increased sensitivity. Professional treatments can repair and strengthen the barrier.
Sun Exposure — Men are statistically less likely to wear sunscreen, leading to accumulated sun damage, premature aging, and increased skin cancer risk. Professional treatments help address existing damage while educating about prevention.
The 4 Best Facials for Men
### 1. Mini HydroDiamond Facial ($119, 30 min) — The Gateway Facial
If you've never had a facial before, start here. In just 30 minutes, you get HydroDiamond exfoliation, cryotherapy, a quick sculpting massage, and custom serum infusion. It's fast, effective, and perfect for fitting into a busy schedule.
Best for: First-timers, lunch-break maintenance, pre-event prep
### 2. Signature HydroDiamond Facial ($169, 45 min) — The Gold Standard
This is our most recommended facial for men's regular maintenance. It includes everything in the Mini plus LED therapy, extractions (critical for men's oilier skin), a hydrogel mask, and extended massage.
Best for: Regular maintenance, acne-prone skin, stress relief
### 3. Platinum HydroDiamond Facial ($219, 60 min) — The Full Experience
Our best-selling treatment. Extended extractions tackle stubborn congestion, 10-minute cryotherapy reduces inflammation and pore size, and the 15-minute sculpting massage addresses tension from desk work and stress. Includes scalp massage — men love this part.
Best for: Deep cleansing, anti-aging, the complete experience
### 4. Men's Facial ($150, 60 min) — Tailored for Men
Customized specifically for men's thicker, oilier skin. Addresses razor burn, ingrown hairs, and the effects of daily shaving. Your esthetician adapts every step to your specific concerns.
Best for: Shaving-related issues, sensitive skin, first-time facial clients who want a dedicated men's treatment
What to Expect During Your First Facial
Here's the no-BS breakdown of what happens:
1. Consultation (5 min): Your esthetician looks at your skin, asks about concerns and goals. No judgment — we've seen it all.
2. Cleansing (5 min): Double cleanse to remove oil, dirt, and environmental buildup.
3. Exfoliation (5-10 min): HydroDiamond technology deep-cleans pores — this is where the satisfying deep clean happens.
4. Extractions (5-15 min): Your esthetician manually removes blackheads and congestion. It's mildly uncomfortable but incredibly satisfying.
5. Treatment (10-15 min): LED therapy, chemical treatment, or specialized serums depending on your skin needs.
6. Massage (5-15 min): Sculpting techniques that reduce tension and puffiness. Most men's favorite part.
7. Protection (5 min): Moisturizer and SPF to protect your newly treated skin.
That's it. You walk out looking refreshed and feeling great. No downtime, no weird looks at the office.
How Often Should Men Get Facials?
Monthly is the sweet spot for most men. This aligns with your skin's natural 28-day cell turnover cycle and keeps pores clear between visits.
If you're dealing with active acne or specific concerns, your esthetician may recommend every 2-3 weeks initially.
Our [facial memberships](/membership) start at $99/month and include one facial plus discounts on additional facials, add-ons, and skincare — a cost-effective way to maintain great skin.
Book Your First Facial
Ready to upgrade your skincare game? [Book a men's facial at Facials Bar](/mens-facial) in La Jolla. We'll match you with the right treatment, create a simple maintenance plan, and help you look your best.
No fluff. Just results. That's how we do facials for men at Facials Bar.
